There’s no doubt the site looks better. But beyond a cleaner layout, StumbleUpon's new features include:
- search for sites within your own favorites
- search your friend’s favorites
- improved friend search capabilities
- improved site navigation
- improved navigation within user profiles
There are other changes, too. The old “What’s New” page has been replaced by a “Recent Activity” page; StumbleUpon borrows from Twitter lingo now and calls this a page of “nearly real-time updates.” Friend requests have been replaced by “subscriptions” — when you subscribe to a user, that person’s "stumbles" appear in your Recent Activity page. The old “Similarity Meter” is gone, and StumbleUpon Groups is diminished — now only available through a footer link.
The main thing that hasn’t changed is that new pages must still be added (stumbled) via the StumbleUpon toolbar. I only recently discovered StumbleUpon while studying social media marketing, and while I rarely visit the web site (my activity is strictly toolbar-based), I really I like it. It's a useful means of organizing masses of information. The more of us who participate in this way, the better the Internet becomes for everyone.
StumbleUpon says a new version of the toolbar is on the way soon, and it will also integrate many of the website’s new features.