The results included information on various aspects including popularity, amount of content posted, number of fans and categories. This is a study of interest for anyone who manages Facebook Fan pages or plans to create one.
Here are a few highlights:
- On average, a Facebook Page has 4,596 fans.
- Four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.
- Pages with more than one million fans have nearly three times as much owner-generated content as the average Facebook page. (Where “owner-generated content” means things like photos, videos, and links posted by the page’s administrators.)
- Pages with more than a million fans have nearly 60 times as much fan-generated content (photos, videos) as the average Facebook page.
- On an average Facebook Page, the administrators create one wall post every 15.7 days. Among pages with more than a million fans, one wall post is created for every 16.1 days. This suggests that wall post frequency shares no correlation with a page’s popularity.
- Overall, the most popular “category” for Facebook pages is “non-profits,” while “celebrities,” “music” and “products” are the most popular categories among pages with more than a million fans.
There is much more to glean from the study. Find it all here.The point is that major engagement on a Facebook fan page (as with any other community) takes work. Often, an administrator (or community manager) is charged with creating the bulk of the content. Facebook may be the most amazing social network on the planet with more than 350 million members, but don’t let that number fool you. People are not knocking down the door to get to your new fan page.
Life Lesson: Success always takes time and hard work.